The PlayStation 3 has been neglecting the family-friendly genre, Worldwide Studios boss Shuhei Yoshida told Game Informer magazine (via Gaming Everything). When asked about a lack of first-party "mega-blockbusters" due out this holiday season, Yoshida said Sony would instead be focusing on broad-appeal efforts.
"Our strategy for Christmas is to go big on family-friendly titles," Yoshida said. "This is a neglected genre for the PlayStation 3, but as it matures, I think itís really important to have these games on the platform."
Two major first-party family-friendly titles Sony plans to release this holiday season are Little Big Planet Karting and the J.K. Rowling-supported Wonderbook project. Yoshida explained that Sony would "love" to have multimillion sellers during the holiday, but games like The Last of Us and God of War: Ascension "need time" and were not a fit for this holiday season.
Yoshida also said its first-party lineup this holiday season will see a boost from third-party releases, which include Activision's Call of Duty: Black Ops II, Electronic Arts' Medal of Honor Warfighter, and Ubisoft's Assassin's Creed III, all of which are due out in October or November.