GameStop is hoping to not only be a go-to destination for games, but also for phones. The company is now offering unlimited talk, text, and data plans at all stores across the United States through a partnership with NET10.
Those interested can purchase a SIM card at GameStop, place it into any GSM-enabled device, and then activate one of NET10's numerous plans, which begin at $50.
GameStop already sells numerous compatible devices, including iPhones and Android phones.
Cellphone plans may not be the only new area GameStop is branching out to. Last year, CEO Paul Raines said the company is considering selling vintage games, noting the company had already begun acquiring inventory.
A decline in foot traffic saw GameStop sales during the ever-important holiday period sink last year, falling 4.6 percent year-over-year to $2.88 billion.