SAN MATEO, CA – May 28, 2008 – Capcom, a leading worldwide developer and publisher of video games, today announced that the first television commercial for Street Fighter IV will debut during the CBS EliteXC Saturday Night Fights mixed martial arts (MMA) event. The EliteXC bout takes place on CBS on Saturday, May 31 at 9 PM EST. Immediately following the bout, the Street Fighter IV trailer will debut on the newly redesigned StreetFighter.com, along with the first chance for gamers to preorder Street Fighter IV for the Xbox 360 video game and entertainment system from Microsoft and PLAYSTATION3 (PS3) computer entertainment system exclusively through GamesStop.
Viewers tuning in to catch the first MMA fight to ever air on US broadcast television featuring internet phenomenon Kimbo Slice battling British fighter James "The Colossus" Thompson, will be treated to the network premiere of a 60 second Street Fighter IV trailer and 30 second Street Fighter IV television spots, which feature a combination of stylized CG animation and game play, ending with a call to action that will drive viewers to the newly designed StreetFighter.com website.
On the website, players will be able to watch the new "artistic" trailer, featuring a stylized brawl between Street Fighter favorite Guile and new character Abel along with several other Street Fighter IV trailers and then immediately pre-order the Xbox 360 or PS3 version of the game from GameStop. Fans who pre-order Street Fighter IV will receive a limited edition collectable Street Fighter Tribute artbook, illustrated by top artists from the comic book and video game industries. A countdown currently running on the website tracks the time remaining until the new trailer unlocks.