Gears of War 3 brought female playable characters to the franchise for the first time, but it is unlikely that a lady would ever be a protagonist in a future installment.
That's according to Epic Games art director Chris Perna, who told OXM that a future Gears of War game with a female lead would hurt the title's sales potential.
"That's certainly interesting but I don't know," Perna said. "If you look at what sells, it's tough to justify something like that."
Perna also spoke about positive reactions female gamers have had to Epic's portrayal of women in past Gears of War titles at cosplay events.
"They feel empowered," he said. "They put on that armor and they walk around with these massive weapons and I think they get a kick out of it; I get a kick out of seeing it.
"From what we've heard, when they play the game they feel empowered and they feel good," Perna added. "Some of the feedback I've heard from women that I talk to is that if we'd made these women more feminine and more stereotypical it wouldn't have been so nice."