While Activisionís other rhythm game Guitar Hero 5 has sold well in the UK, beating The Beatles: Rock Band and debuting at number one in the UK chart, it failed to live up to sales expectations in the US and was outsold by The Beatles: Rock Band.
Activision itself conceded that sales in the music genre were down significantly, but the company had hoped they would be rejuvenated with its latest rhythm game, DJ Hero. Unfortunately, analyst predictions of weak sales appear to be coming to fruition, because the game failed to break into the UK all formats top 10 after its release on Friday, debuting all the way down at number 20.
The high cost may be partly to blame, with the title having a recommended retail price of £99.99 in a bundle with the new turntable controller. The Renegade Edition of the title, which packs a special black and gold turntable, retails for an eye-watering £169.99.
Elsewhere in the chart, Football manager 2010 jumps straight in at number one, holding off Nintendo's Wii Fit Plus, which grabs the number two spot. The other new entries this week are Tekken 6 at number eight and Grand Theft Auto: Episodes from Liberty City, which debuts at number six.