Deep Silver and Techland are doing an admirable job fueling its brand of zombie outbreak. Game Informer reports today that the survival horror action game Dead Island has shipped 3 million units since launching on the Xbox 360, PlayStation 3, and PC in early September.
Speaking with GameSpot, a Deep Silver representative said that retailers have sold through to consumers "a huge majority" of Dead Island's 3 million units shipped. "As a policy, we actively work with retail to maintain stock levels so that we aren't flooding the market with product just to claim high sell-in numbers," the representative said.
Dead Island proved to be a faster mover out of the gate, with Deep Silver announcing a week after launch that the game had already shipped 1 million units. After making a surprise showing on NPD's September US retail sales charts, Game Informer parent company GameStop labeled the game as one of its best sellers during the July-September quarter.
Set on a secluded resort, Dead Island tells the story of everyday civilians caught up in a zombie apocalypse. Gamers can choose among four character classes, which break down into the leader, tank, jack-of-all-trades, and assassin archetypes. Characters start out the same way--suddenly attacked by zombies at the island's hotel, knocked out, and dragged to a nearby pool house converted to a shelter.
The game's first downloadable add-on, Bloodbath Arena, saw release late last month. For more information, check out GameSpot's review of Dead Island.Watch the video